Enid Integris hospital, local systems see major rebranding, name change | News

ENID, Okla. — Integris Health has rebranded the name of its local healthcare facilities, and physical signs of that decision are appearing throughout the Enid Integris hospital’s campus, clinics and digital platforms.

The name change from Integris Bass Baptist Health Center to Integris Health Enid Hospital officially was announced to the hospital board members, stakeholders and caregivers Monday, June 10, 2024, and includes rebranding and logo changes, according to a hospital statement.

“The Bass family is a pillar of our community, in which we are grateful for them allowing us to carry their name for so long,” said Keaton Francis, chief hospital executive for INTEGRIS Health Enid, in the hospital’s statement. “As we reflect on our rich history of providing care in Northwest Oklahoma, we are proud of the role INTEGRIS Bass Baptist Health Center has played in serving the community for so many years.”

The hospital was formed in 1910 as Enid General Hospital, the first of three hospitals created in a quick succession near the turn of the 20th Century, according to stories about the hospital’s history in the Enid News & Eagle.

That hospital would become affiliated with the Baptist system in the 1950s and see the Bass name incorporated following a foundation donation allowing for major renovations in the 1960s.

The hospital, at 600 S. Monroe, was purchased in the mid-1990s by the Integris system. It currently is one the top 5 major employers in Enid, according to the Greater Enid Chamber of Commerce.

“We’ve been honored to be a part of it for 50 years or more,” said Eli Berry, the great-great-grandson of D.C. Bass, founder of Bass Construction and whose portrait has been in the lobby of the hospital for generations. “And we’re looking forward to the future.”

He said the family has not been affiliated with the health care facility for some years other than just as clients and being a part of the community and grateful for the health care systems that Enid has to offer.

“We’re kind of excited to see where things go from here with Integris,” Berry said. “Obviously we’re glad that they’re available, and medical care in Northwest Oklahoma is in good hands.”

Berry continues to operate the family assets and real estate in Enid and operates out of the Bass Construction building, which remains in business in the community.

He said in the world of corporate name changes a half century is a long time, and his family has been honored to be a part of the identity of the healthcare system for so long.

The name change signifies a “strategic evolution” of the Integris system’s brand and identity and is meant to begin a new chapter for the Northwest Oklahoma hospital, according to the hospital statement.

“A lot has changed since our hospital opened its doors in 1910. Over the decades, we’ve changed, too. This name change reflects our commitment to the community we care for,” Francis said. “Some of the changes are subtle, but some are quite profound. You will see clinic name changes, beautiful new monument and wayfinding signs and new INTEGRIS Health beacon signs as the facility transitions to INTEGRIS Health Enid Hospital.”

Integris Health Enid Hospital and surrounding clinics employ 700 caregivers, and the Enid campus features 183 licensed beds, which includes the Integris Health Meadowlake facility, according to information provided by Lindsey Mateychick, Integris spokesperson.

There are 20 local clinics in Enid and four clinics in Northwest Oklahoma in Hennessey, Medford and Waynoka. At the beginning of the year, Integris acquired clinics affiliated with two hospital additions: Integris Health Ponca City and Woodward. All are part of the Oklahoma City-based Integris Health System, which is a nonprofit organization, Mateychick said.

The move is a standar d rebranding for the hospital and clinics in the community to allow them to come in line with the other Integris systems in Oklahoma, Mateychick said.

She said most other facilities in the community will take on the “Integris Health” logo, without the Enid, such as Integris Health Pavilion, formerly Integris Bass Pavilion, at 401 S. 3rd.

She confirmed no staff or program changes are planned with this rebranding campaign. Exterior signs reflecting the change in name have been replaced, she said, and internal and website changes continue.

“We are actively working on a memorable way to retain the Bass name and display our continued gratitude for the Bass family and their generous support,” Mateychick said, adding there are no plans to transfer the artwork of D.C. Bass from the lobby to another location in the hospital. “Again, the Bass family is a pillar of our community, and their legacy will always be a cornerstone of our history.”